STRATEGIC COMMUNICATIONS
- Set objectives
- Identify, profile audience
- Develop messages
- Identify channels
- Select activities
- Establish partnerships
- Implement plan
- Monitor, course-correct
BRAND BUILDING
- Evaluate
- Describe
- Identify target audience
- Define brand promise
- Create value proposition
- Differentiate
- Personalise
- Promote
PR & EVENTS MANAGEMENT
- Media coverage
- Press relations
- Internal communications
- Copywriting and thought leadership
- Brand launches
- Events management, exhibitions
- Crisis communications
- Experiential marketing
SOCIAL MEDIA & DIGITAL MARKETING
- SEM, SEO, PPC, SEC
- Organic social media
- Paid social media
- Content/mobile/video marketing
- Social selling & listening
- Influencer/affiliate marketing
- Reputation management
- E-mail marketing, newsletters